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CONFERENCIA MAGISTRAL

“Digitalization of Consumer/Ecommerce through Big Data and AI – Donde estamos y hacia dónde vamos

Karen Lu, General Manager, Alibaba Cloud North America, joined Alibaba Cloud in June 2016, responsible for overall business development and marketing in North Americas and LATAM markets through direct sales, as well a partnership and alliance efforts Prior to Alibaba Cloud, Karenwork for Alibaba Infrastructur Service group, and was responsible for Alibaba’s global infrastructure sourcing and build-­‐out through strategic partnership initiatives. Before joined Alibaba, Karen had worked for China Telecom Americas as Director for Marketing, led multiple function lines including partnership development, vendor management, marketing and communications, product marketing ,and strategic account management, etc. Karen’s previous careers including network engineer and system analyst at AT&T, GES pacenet(Gilat), and Inforvista, etc.Karen holds Civil Engineering and Management Information System degrees.

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CONFERENCIA MAGISTRAL “THE MYTHS OF INNOVATION” Impartida por Scott Berkun

Scott Berkun, es el best selling author y speaker internacional en temas como creatividad, filosofía, negocios, innovación entre otros.
Dentro de sus libros más vendidos se pueden mencionar: The Myths of Innovation, Confessions of a Public Speaker y The Year Without Pants.
Sus trabajos han sido mencionados en The New York Times, Washington Post, Forbes, The Wall Street Journal, The Economist entre otros.
Scott, se graduó de Carnegie Mellon University y trabajó por muchos años en Microsoft y WordPress.
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